Branding and co-signing in Hip-Hop often come together. This goes back to RUN-DMC and Adidas. “My Adidas” wasn’t originally made to get an endorsement deal. RUN-DMC were just speaking about the sneakers that they rocked. That’s what Hip-Hop does. Madeintyo’s “Uber Everywhere” is an organic record in that sense. But the days of Madeintyo Ubering everywhere are over.
Due to Uber’s CEO Travis Kalanick making his own executive order this weekend Madeintyo let it be known that he is making his move to Lyft. New York taxi drivers imposed a work stoppage Saturday Jan. 28th in response to President Trump’s executive order that stopped entry to travelers from certain Muslim countries. Uber ignored this strike and continued to offer service instead.
Uber’s number one competitor Lyft responds to President Trump’s Muslim ban by donating $1 million to the American Civil Liberties Union (ACLU). Lyft co-founders John Zimmer and Logan Green announce their decision to donate to ACLU in an letter emailed to their costumers letting them know their decision to donate was to help defend our constitution. From this the #deleteuber hashtag was born and the rapper that has used the Uber brand for his hit single responds by switching for to Lyft himself.