POWER’s Season 5 Debut Is Proving That The Future Of Television Is In Mobile App Technology

According to Deadline the July 1 airing of the Curtis “50 Cent” Jackson starring Starz drama snagged 1.55 million viewers and a 0.6 rating among adults 18-49. That’s steady in total viewers with drop of just 8% from the Season 4 opener of June 25th last year. Tied with baseball on ESPN for the top key demo spot of last Sunday, Power took a 25% hit among the 18-49 demo from its 2017 debut.

Overall and all Power plays, viewership for Starz on July 1 was up 5% from the Season 4 premiere to 2.8 million. The Starz App had 2.8 million streams of the Season 5 Stefan Schwartz directed “Everyone Is Implicated” premiere episode.

Even with the total viewership for the night is ahead of 2.1 million that the Season 5 opener delivered in Live + 3, which is a 41% life from Live + Same Day, the App is clearly where Power fans have gone to look for their Power fix.

Making the Season 5 opener available to subscribers at midnight eight hours before it was shown on television, the Starz App saw a massive surge of 115% over streams of the Season 4 debut. That’s a premiere high for the app and a payoff in Starz’s investment in its own future from one of its already most watched shows that can’t be ignored It is also a warning sign to the competition on cable and more, especially after the tongue lashing that Warner Media exec John Stankley gave HBO staff at a town hall late last month after the AT&T acquisition was complete.

Perhaps more interesting for Starz and Power is that App growth continued from the July 1 Season 5 opener well into the July 4th holiday and beyond last week with 84% more customer adds than was experienced in 2017.