NEWS

Big Boi Becomes The 1st Artist Signed To L.A. Reid’s New Record Label HitCo

Published

L.A. Reid’s first signing since leaving Epic Records in May of last year is Big Boi of Outkast, Variety has confirmed. Reid’s new company HitCo is working to radio the song “All Night,” which got a big boost of exposure last last year when it was used in an Apple campaign for the iPhone X.

Hitco has secured distribution through independent record company EMPIRE.

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