In a bold and unexpected move that blends nostalgia with modern creativity, LL Cool J has released a brand-new music video in 2025 for his iconic 1985 anthem, “Rock The Bells.” Four decades after the song’s original release, the Hip-Hop legend breathes new life into the track, blending his signature old-school charisma with cutting-edge visuals, paying homage to Hip-Hop’s roots while embracing the evolution of the culture.
The new “Rock The Bells” video isn’t just a music video — it’s a love letter to Hip-Hop culture, with LL Cool J standing as a bridge between generations. Directed by renowned filmmaker Gregory Brunkalla, the video takes fans on a time-traveling journey from the graffiti-covered streets of 1980s Queens to today’s digital age.
“Rock The Bells” first appeared on LL’s debut album, ‘Radio,’ and quickly became a defining anthem for the emerging genre of Hip-Hop. The song’s hard-hitting beats, LL’s brash delivery, and DJ Cut Creator’s razor-sharp scratches helped establish LL as a dominant force in Hip-Hop’s golden era. In the decades since, “Rock The Bells” has transcended generations, serving as both an anthem and a brand, with LL using the name for his successful Rock The Bells Festival and media platform dedicated to classic Hip-Hop culture.
The updated video also pays tribute to the DJs, dancers, graffiti artists, and MCs who built the foundation of Hip-Hop, reflecting LL’s commitment to preserving the culture while pushing it forward.
