According to Billboard J. Cole’s KOD gained 64.5 million streams in its first 24 hours in the U.S., J. Cole set a new record on Apple Music for most album streams in 24 hours, eclipsing Drake‘s Views by almost a million streams, according to Apple, while his album clocked a record 36.7 million first-day streams on Spotify in the U.S.
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Apple Music’s subscribers stream more hip-hop on average than do Spotify’s more than 71 million paying subscribers; Cole now owns seven of Apple’s ten most-streamed songs in a 24-hour period.
Helping Cole break Drake’s record is Apple Music’s fast-growing subscriber base, now at 40 million paying customers. When Views was released in 2016, Apple Music counted about 13 million paying subscribers.
Apple Music’s subscribers also stream more hip-hop on average than do Spotify’s more than 71 million paying subscribers.
