50 Cent Announces New G-Unit Reebok Drop Arriving August 20

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50 Cent is officially bringing G-Unit back to Reebok with a new release set to arrive later this month.

The rapper and entrepreneur shared the news on social media, making it clear that the upcoming launch is bigger than simply revisiting the past.

“It’s not a comeback. It’s a whole new era,” 50 Cent wrote.

The new G-Unit release is scheduled to drop August 20 on Reebok.com and at select retailers throughout the United States and Europe. According to 50, the collection will also become available worldwide later this fall.

The announcement marks another chapter for G-Unit’s relationship with Reebok, as 50 Cent continues to reintroduce the brand to a new generation.

It’s not a comeback. It’s a whole new era. Dropping 8/20 on https://t.co/TtZ56zUzZV and select retailers in the US and EU.
Available worldwide later this fall #GUnit pic.twitter.com/g0E7ffB5nj

— 50cent (@50cent) August 14, 2026