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Hip-hop mogul and entrepreneur 50 Cent is taking his business acumen beyond music and film by investing $50 million into Shreveport, Louisiana, with plans to transform the city into a Southern media and entertainment hub. The venture, dubbed the “50 Cent Economic District,” represents a bold blueprint for community-centered economic growth, creative industry expansion, and real estate development.
According to insiders, the Queens-born mogul has taken the next step in the projects development after quietly acquiring 20 properties across Shreveport, including a $1.02 million multi-lot property at 301 Spring Street, a $150,000 building at 401 Spring Street, and a vacant parcel for $76,872 now hosting a temporary dome with plans for permanent development. These acquisitions form the foundation of a larger strategy to revitalize Shreveport’s downtown while providing infrastructure for his G-Unit Films & Television Louisiana LLC.
Perhaps most striking is Fif’s long-term lease of the city-owned Stageworks Louisiana facility, a former soundstage, for just $200 per month. The 30-year agreement, approved by the Shreveport City Council in March 2025, gives his company full control of a facility where television shows, films, and other content will be produced. At a ceremony marking the deal, Mayor Tom Arceneaux presented the rapper with a key to the city. “It feels like home for me, and eventually it’ll be home because I have some work to do,” 50 Cent said.
Economic impact is a central focus of the initiative. According to Gerod Durden, CEO of Durden Property Group and 50 Cent ’s real estate partner, the rapper is now Shreveport’s largest private landowner. The plan also includes a proposed two percent sales tax in the Red River District and parts of Texas Street, intended to fund the redevelopment and generate at least $1 million in new capital investment, while creating 10 new jobs.
50 Cent’s vision goes beyond brick-and-mortar investment. His G-Unit team is mapping out two reality shows, one scripted series, and a potential feature film for 2026, emphasizing local hiring to ensure residents benefit directly from the projects. “I promise you, I’ll overdeliver with Shreveport,” he told the City Council. “You’ll be able to look at the things that are happening throughout the year, and it’ll be actively used in a different way.”
This move underscores a larger trend of Black entrepreneurs leveraging their wealth and influence to reclaim economic power and reshape local economies. By combining media production, real estate development, and workforce creation, 50 Cent is building more than a business district—he’s planting the seeds for a thriving Black-led entertainment ecosystem in the South.
50 Cent himself acknowledged the symbolic nature of the initiative on Instagram: “I’m working on it people give me a minute. All roads lead to SHREVEPORT.” For a city ready for revitalization, this isn’tjust a celebrity investment—it’s a potential blueprint for economic transformation through strategic entrepreneurship.
