Videos by According2HipHop
Ferg made a bold statement during New York Fashion Week, bringing his artistic vision to life with his “Ferg & Friends” event at the Adidas Soho Flagship store. The Harlem rapper transformed the retail space into an immersive cultural experience, centered around his self-painted artwork titled “Me vs. Me.”
The event blended fashion, music, and visual art, showcasing Ferg’s evolution not just as an artist, but as a multidimensional creative. “Me vs. Me” served as the focal point of the evening, symbolizing personal growth, inner battles, and the drive that continues to push him forward.
Attendees were able to step inside Ferg’s world—where street culture meets high fashion—experiencing a curated environment that reflected his roots and forward-thinking artistry. The Adidas partnership further highlighted Ferg’s longstanding connection to style and sneaker culture, reinforcing his influence beyond music.
By turning a flagship store into a living art exhibit during one of fashion’s biggest weeks, Ferg proved once again that he’s more than a rapper—he’s a cultural architect shaping the conversation at the intersection of hip-hop and fashion.
