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Cardi B is turning her viral hair secrets into a real bag.
The Grammy winner just announced her new haircare line, Grow-Good Beauty, officially drops April 15 — with a presale hitting March 24 on growgood.beauty.
The launch includes 6 vegan-friendly products made for textured hair, from shampoos and conditioners to a deep mask (avocado + coconut) and a protective serum — all priced between $14.99 and $19.99.
Inspired by her upbringing in the Bronx and her Dominican roots, Cardi says she spent 3 years perfecting her plant-based “Fiberlace” formula to repair and hydrate damaged hair.
“This isn’t no collab — I really put the work in,” she said, adding she used kitchen-made treatments before building the brand.
With the launch coincided with her ongoing “Little Miss Drama” tour, Grow-Good Beauty is expected to be one of the biggest celebrity beauty rollouts of the spring season.
