Videos by According2HipHop
Lizzo is taking promotion into her own hands after publicly calling out her label over the rollout of her upcoming album, B^tch.
The Grammy-winning artist recently hit the streets of Los Angeles personally hanging up posters and promoting the project herself after claiming her label has failed to properly support her music and creative ideas. Sharing her frustration online, Lizzo wrote, “My label won’t hang posters, so I will do it myself.”
According to Lizzo, she feels her ideas have been sabotaged and that her recent work hasn’t received the promotional push she believes it deserves. Rather than waiting for support behind the scenes, the singer decided to create her own grassroots campaign throughout LA to build buzz around the upcoming release.
Fans online quickly reacted to the videos and photos of Lizzo promoting the album herself, with many praising her determination and independent spirit. The moment has also sparked broader conversations about artist-label relationships and how even major stars can struggle with label support behind the scenes.
