Videos by According2HipHop
Jay-Z headlined the Roots Picnic Festival in Philadelphia back in May. And during his set, Jay-Z debuted a new hairstyle. When Hov appeared on stage, he was sporting a kinky afro. A complete switch-up from the wick-style dreadlocks. And once Jay’s new hairstyle went viral, several fans questioned how he could pull off the look. Which led many to believe that the afro was actually a wig.
Jay-Z, Beyoncé Debunk Wig Rumors in Cecred Ad
Jay-Z and his wife Beyoncé shut down all of that wig speculation in a new ad for her haircare line, Cecred. In a short film, narrated by Queen Bey, she explains the process of how she combed out Jay’s wicks and combed them into straight hair, then braided them into cornrows, and ultimately transformed them into the afro that the rap star debuted at the Roots Picnic.
Beyoncé also explains why Jay-Z decided to debut the hairstyle at the Roots Picnic. And explained that the new look was a tribute to his late father, Adnis Reeves, who was originally from Philadelphia.
She also explains that Jay-Z initially switched from his signature low-cut dark Caesar to his wicks because of his firstborn daughter, Blue Ivy Carter. Because during Blue’s early years, she didn’t like her hair. And Jay grew his out to show his daughter that they both had the same texture of hair.
All in all, it was a very wholesome Father’s Day Tribute that also served as a top-tier marketing campaign for Bey’s haircare line.
Check out the full vlog below (Via HipHopAllDay) :
Beyonce releases a full 7 minute vlog documenting JAY Z's hair journey going from locs to an afro for his Roots picnic performance 🔥
— Hip Hop All Day (@HipHopAllDay) June 22, 2026
She reveals that the transformation took 7 whole days, and that Hov done so to honor his late father. pic.twitter.com/xKiReQFITY
