Videos by According2HipHop
ASAP Rocky is one of the more fashionable rappers in the game. And he recently tapped another legendary New York rapper for a new Ray Ban campaign — Nas.
A$AP Rocky Taps Nas For ‘Belly’ Themed Ray Ban Campaign
The new campaign pays homage to the cult classic film, Belly.
In the 1998 film directed by Hype Williams, Nas’s character, Sincere, often sported the JPG oval-shaped sunglasses. Which became an iconic accessory following the film’s release.
In the promo for the new glasses, Nas and Rocky portray the iconic restaurant scene between Sincere and Tommy Bunz (played by DMX)
Check it out below (via ComplexStyle/X)
ASAP Rocky's latest Ray-Ban campaign is a nod to the cult classic film ‘Belly,’ directed by Hype Williams.
— Complex Style (@ComplexStyle) February 19, 2026
In the film, Nas portrays Sincere, whose iconic JPG sunglasses became one of the movie’s most memorable style moments.
Rocky’s latest Ray-Ban Metal collection brings that… pic.twitter.com/ql1xw2f1sG
Fans on social media are already hyped about the new drop.
“Somebody point me in the direction of those clear lenses,” one fan wrote on X, formerly known as Twitter.
“Love the belly reference, underrated scene from the movie,” another user added.
“Nas lookin fresh af,” a third user chimed in.
The full collection retails from $202–$249, and will be available at http://Ray-Ban.com, Ray-Ban stores, and select EssilorLuxottica retail locations.
In February 2025, Rocky was officially revealed as the new creative director of Ray Ban. His alignment with the luxury eyeglasses company came as a result of his 2025 gun assault trial. He would often sport the specs to court.
Following the announcement, Ray-Ban President Leonardo Maria Del Vecchio shared his excitement about welcoming Rocky to the iconic brand.
“[Rocky is] a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
Rocky is already making moves as the new creative director. What artists would you like to see in the next campaign?
