Adidas’ Yeezy Boost 350 V2 “Triple White” Generated $350 Million in 24 Hours

Back in 2018, Adidas saw massive success with the release of the Adidas Yeezy Boost 350 V2 Triple White.

The highly sought-after sneaker, created in collaboration with Ye, reportedly sold 1.4 million pairs in just 24 hours, generating an estimated $350 million in revenue.

The release marked the third restock of the “Triple White” version of the Yeezy Boost 350 V2, proving that demand for the sneaker remained extremely strong even after previous drops.

The milestone highlighted the enormous cultural and commercial impact of the Yeezy brand during its peak, when releases routinely sold out within minutes and dominated both sneaker culture and resale markets.

Back in 2018, Adidas dropped and sold 1.4 million pairs of the Yeezy Boost 350 V2 “Triple White” making $350 million in 24 hours 👀

This was the third time the “Triple White” Adidas Yeezy Boost 350 V2 was restocked, who was able to cop a pair?

🎥: (IG) allthesmoke pic.twitter.com/8X7kB7HYnN

— Complex Sneakers (@ComplexSneakers) March 14, 2026