Videos by According2HipHop
Bronny James quietly debuted his first signature Nike logo on a during the Los Angeles Lakers game in Cleveland on Wednesday (Jan 28.), making his return to his dad’s old stomping grounds feel extra personal.
Bronny James debuted his signature Nike logo wearing the Nike LeBron Witness 9 PE in Cleveland 👀 pic.twitter.com/e7gCQcddo5
— B/R Kicks (@brkicks) January 29, 2026
The design is all Bronny: a sharp lowercase “b” with his No. 9 jersey number tucked inside, jagged edges giving it a modern, aggressive vibe — a clear step away from LeBron’s classic crown logo. The LeBron Witness 9 PE colorway even added bright pink accents and double-stacked reverse Swooshes, but the logo was the real star. By introducing the branding via a Player Exclusive rather than an immediate retail launch, Nike is taking a measured approach to Bronny’s market presence.
On the court, Bronny didn’t disappoint either. It was his first game since Jan. 18, and he went a perfect 3-for-3 for eight points in just eight minutes, even if the Cavs rolled to a 129-99 win while celebrating the 10-year anniversary of their 2015-16 championship.
Between the logo and the cameo performance, it’s clear: Bronny’s stepping into his own lane, and he’s doing it with style.
