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Cash Cobain Elicits More Speculation of New Jay-Z Project

jay z
LONDON, ENGLAND - JUNE 01: Rapper and Record Producer Jay-Z interacts with associates prior to the UEFA Champions League 2023/24 Final match between Borussia Dortmund and Real Madrid CF at Wembley Stadium on June 01, 2024 in London, England. (Photo by David Ramos/Getty Images)

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Whispers about another solo album from Jay-Z have grown considerably louder—coming not from blogs or fan theories, but from artists who are actually in the room with him.

During a recent episode of Billboard Unfiltered Live (Sept. 3), rising New York names Zeddy Will and Cash Cobain debated who holds the crown in the city. While the conversation bounced between today’s stars, Cash wasn’t budging. “The king of New York is Jay-Z,” he said flatly. Then came the kicker: I heard Jay-Z about to drop some s—t. That’s what I heard. That’s about to shake the world

It’s not the first time a new Hov project was teased this year. On Drink Champs, The Alchemist—while promoting his upcoming project with Erykah Badu—fueled speculation when he mused about “some new Jay-Z shit right now.” N.O.R.E. quickly jumped in, noting that Memphis Bleek had already let slip details of a possible project. The Alchemist, caught off guard, laughed, “Oh, he spilled the beans?”

Bleek himself hasn’t been shy either. In a separate Drink Champs appearance, he recalled a recent hangout in Vegas with Hov. “I know you workin’, save me a verse,” Bleek pressed. Jay’s response? “I got you.”

Taken separately, these moments could just be friendly banter. But together, they paint a picture that’s hard to ignore: Jay-Z is likely back in album mode.

4:44 was hailed as one of the most vulnerable and mature works of the Roc Nation head’s career, blending personal revelations with sharp cultural commentary. If he really is preparing his 14th studio album, the stakes are sky-high. Hip-hop is in a different place than it was in 2017 since the resurgence of classic hip hop acts like Clipse, Raekwon, and Jadakiss.

Jay’s perspective as both rap’s wealthiest mogul and a cultural elder statesman could set the stage for another game-changing release.

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