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Chanel aligning with A$AP Rocky is a move any true fans know has been a long time coming. The French luxury giant finally made it official on Saturday (Nov. 29): Flacko is the brand’s newest ambassador, a distinction that feels less like a corporate money-grub than it does a coronation for someone who’s been orbiting high fashion for over a decade.
Chanel says they chose him for his “talent, curiosity, and limitless creativity,” but anyone who’s watched Rocky move knows those qualities barely scratch the surface. Matthieu Blazy, Chanel’s artistic director, put it more plainly: “Rocky is an incredible artist who puts his heart and soul into every project… musician, actor, father, friend… he brings so much to the table and always delivers with kindness.”
Blazy and Rocky recently teamed up for a short film shot in New York with actress Margaret Qualley. In it, ASAP slips her a ring in a cinematic moment fans will finally get to see when the project drops Dec. 2 on Chanel’s website.
In his statement responding to the official announcement, Rocky echoed the same sentiments about the fashion house’s leadership: “Matthieu’s imagination is pushing fashion forward. His designs feel both sensitive and strong… grounded in reality but always inviting one to wonder. I’m so excited to see him at Chanel.”
The move comes fresh off Rocky being crowned Style Icon of the Year at the 2025 CFDA Awards, where he pulled up in head-to-toe Chanel as if he’d been manifesting the moment all along: a black silk gabardine jacket and pants, a yellow silk knit top, a Chanel belt, Chanel shoes, and enough personal jewelry to remind everyone who the real curator is.
But Rocky’s been auditioning for this moment since before most rappers felt comfortable experimenting with silhouettes. He’s the guy who treated menswear like a playground: rocking a patterned babushka in 2019 and making it a trend; sporting sheer blouses before “mesh for men” became a fashion headline; walking into the Met Gala wrapped in a thrifted blanket and turning it into internet lore.
For hip-hop, a culture that’s always been about flipping the script on luxury, Rocky has become the rare artist who can move between the runway and the block without switching codes. If anything, he collapses the distance between the two.
So Chanel didn’t just tap a star. They tapped the artist who helped rewrite what rap fashion could look like in the first place. And now, in an industry still catching up to the risks he took years ago, Rocky’s partnership with the house feels like overdue credit — and the next chapter of his legacy as hip-hop’s most effortless style disrupter.
