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Drake is officially in album mode! And Charlamagne the God is a big fan of the rollout for Drake’s new project.
Charlamagne Has High Praise For Drake’s ‘Iceman’ Rollout
During a recent episode of his podcast, Brilliant Idiots, Charlamagne saluted Drizzy for restoring the feeling. As far as major album rollouts are concerned.
“The reason I love it is that nobody does rollouts anymore. Everybody thinks they’re f***ing Beyoncé from ten years ago, and they can just drop, drop, drop. Nah, do a motherf***ing rollout,” he said in a clip caught by ZADCOZZY on X.
Charlamagne also called out the people who have been critical of Drake’s rollout. But he felt that having a good rollout was necessary for Drake. Before he “can’t afford” to not put up crazy numbers with the upcoming drop.
“The funny thing is, I see people on social media saying, ‘Man, f**k all these gimmicks and these antics. Just drop the motherf***ing music.’ No! There used to be a time when people used to build things up. They would do proper rollouts. The reality is, Drake can’t afford – he’s not gon’ flop. But he can’t afford anything less than crazy, crazy numbers because of the social media narratives that’s gon’ happen if he doesn’t.”
Charlamagne says Drake ICEMAN promo is great because no one does proper rollouts anymore. https://t.co/MO1ks2zVkB pic.twitter.com/x9YhBIsfBb
— ZADCOZZY (@zadcozzy) April 26, 2026
Earlier this month, Drake revealed that the release date of his new project was hidden inside a large ice sculpture. That appeared in Downtown Toronto. And after almost 12 hours of trying to melt and break the ice, one lucky streamer, Kiska, found a mystery bag. Hidden inside one of the blocks of the sculpture.
After the bag was found, Kishka was instructed to go to Drake’s house, The Embassy. And open the bag, which contained a piece of paper that revealed the album’s release date — May 15.
