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DJ Mustard first went mainstream in 2011 when he gained notoriety for producing Tyga’s hit record “Rack City.” From there, he took off. Other records in his catalog, such as “Pure Water,” “Who Do You Love,” and most recently, “Not Like Us,” have helped him rise to superstardom.
DJ Mustard is still relatively new when it comes to the hip-hop scene. But that makes the impact that he has had on the genre that much more impressive. He has made quite a name for himself in such a short time.
DJ Mustard Inks Deal With Heinz
In his latest business venture, the famed DJ, born Dijon McFarlane, is dropping his own line of condiments. A play on his stage name, DJ Mustard. He has collaborated with the food company, Heinz, to become their new “Chief Mustard Officer.”
As part of his new role, Mustard will release a limited edition chipotle honey mustard, which will be available exclusively through Amazon, Target, and Walmart.
In a statement, the star producer said that the collaboration with the food company has been years in the making:
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard said in a statement.
“Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz, echoed that same sentiment. Saying that the collaboration with Mustard was “only a matter of time.”
“Much like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world. He has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with HEINZ,” Kaplan said.
“It’s been great to collaborate with him on so many levels, as this partnership will manifest in an amazing new sauce remix that we know our collective fans will love. He has brought the same energy and commitment he pours into all of his music to this partnership, and we can’t wait for all the surprises in store for the year ahead!”
