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After Kendrick Lamar shut down the Super Bowl Halftime Show in 2025, fans were clamoring to see how Jay-Z and Roc Nation would follow up for the 2026 performance.
Jay-Z Sounds Off After NFL Reveals Bad Bunny as Halftime Performer
There was a lot of speculation on who would be the performer. Taylor Swift, Adele, and even HOV himself were some of the rumored candidates. After months of waiting, the NFL finally made the announcement on September 28. During halftime of the Green Bay Packers and Dallas Cowboys Sunday Night Football matchup, the NFL revealed that Bad Bunny would headline this year’s Super Bowl Halftime Show.
As part of his partnership with the NFL, Jay-Z and Roc Nation choose the talent for the halftime performance each year. Following the announcement, the Black Album creator released a statement. Calling Bad Bunny’s impact on music and his hometown of Puerto Rico “inspiring.”
“What Benito has done and continues to do for Puerto Rico is truly inspiring,” Jay-Z said via @Kurrco. “We are honored to have him on the world’s biggest stage.”
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
— Kurrco (@Kurrco) September 29, 2025
— Jay-Z on Bad Bunny performing at the Super Bowl pic.twitter.com/Qb3cy0Cfrm
Bad Bunny also released a statement following the announcement. Sharing his excitement about his upcoming performance.
“What I’m feeling goes beyond myself,” the pop star said in a statement as heard through CBS. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Of course, fans on social media had a lot to say as well.
“We’re going back to when everyone left the room during the halftime show,” one person said on X, formerly known as Twitter.
“Dallas Cowboys in the Super Bowl with a Bad Bunny halftime show would produce the highest US Latino viewing numbers of any event ever,” another user added.
The Super Bowl will take place in California on February 8
