If you thought the Kendrick Lamar hype train was dying down anytime soon. After taking home five awards at the 2025 Grammys and headlining the most-watched Super Bowl performance ever in February, Lamar’s next act could be his best yet.
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Kendrick Could Perform at 2028 Olympics
Los Angeles will play host for the 2028 Olympic Games. And with Kendrick being a native son of Compton, California, Kendrick could be involved in a major way.
Casey Wasserman is the organizing committee chairman for the 2028 Olympics. And he also happers to represent Kendrick as an agent.
Wasserman says it’s a “fair bet” that Lamar will involved in the 2028 games.
“Fortunately in my day job I represent Kendrick Lamar,” he said. “He is truly an L.A. icon, so I think it would be a pretty fair bet that Kendrick will be involved in the Olympics in Los Angeles in some
way.”
With the Olympics more than three years away, the timing of the announcement is interesting, to say the least.
Especially because just a few weeks ago, FIFA President Gianni Infantino said that Kendrick’s nemesis, Drake, could be selected as the performer at the 2026 World Cup, in hopes of creating a “rivalry,” with the NFL. The World Cup is an international event that happens once every four years, just like the Olympics. So it is a significantly bigger event.
“That’s a good idea,” he said during a recent interview. “Actually, Drake was with us when we announced the host cities. I should have his number saved somewhere.”
Drizzy’s hometown of Toronto, Canada will play host to the World Cup for the first time in June of 2026. The Six Gods explained that Canada’s cultural versatility makes it the perfect host city for the international event.
“Canada as a whole, we have an incredible melting pot. But in Toronto, there are just so many different cultural experiences,” the 6 God explained. “So when the world comes, it’s going to be beautiful.
