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CULTURE

Lil Nas X To Serve as Taco Bell’s Chief Impact Officer

Lil Nas X on Monday assumed a new role as chief impact officer at Taco Bell, an honorary role that will allow the chart-topping artist to curate a menu of innovations, collaborations and experiences surrounding the upcoming release of him album Montero.

This isn’t Lil Nas X’s first time working with the fast-food chain — in 2017, prior to his launch into the limelight, Lil Nas X was part of the Taco Bell team at an Atlanta storefront. Now, riding the success of his No. 1 hit “Montero,” the artist will return on Taco Bell’s payroll in a top-shelf position.

“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” said Mark King, CEO of Taco Bell, in a release. “This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

In addition to taking on his CIO role, Lil Nas X will also partner with the Taco Bell Foundation to award young creatives with funding from the Live Más Scholarship. Beginning Monday, the singer will appear in Taco Bell’s breakfast campaign, while “continued fan engagement opportunities” will be announced later this fall, according to the statement.

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