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The Swishahouse family is mourning the loss of Michael “5000” Watts, a legendary Houston music figure whose vision helped define the sound, spirit, and global reach of Southern hip-hop.
In a statement released Friday, Swishahouse co-founder OG Ron C described Watts as a founder, visionary, and “cultural architect,” announcing his passing with profound sorrow. Watts died Friday at Memorial Hermann Hospital in The Woodlands, surrounded by love, respect, and the enduring legacy he built.
More than a founder, Watts was described as “a movement.” As the creator of Swishahouse Records, he played a pivotal role in shaping Houston hip-hop from neighborhood streets to international stages. He helped expand the city’s chopped-and-screwed legacy and transformed mixtape culture into a worldwide phenomenon, providing a platform for voices that would go on to define an era.
Through Swishahouse, Watts introduced and elevated countless artists, DJs, and producers while building a brand rooted in authenticity, independence, and cultural pride. The label became synonymous with innovation, hustle, and community—producing legendary mixtapes, influencing radio culture, and impacting generations of artists across hip-hop and beyond. His work helped put Houston firmly on the global music map, cementing the city as a cornerstone of American music history.
Beyond the music, Watts is remembered as a mentor, cultural curator, and builder of opportunity. He championed ownership, creativity, and storytelling through sound, with an influence that stretched beyond the recording booth into fashion, language, business, and the very identity of Southern hip-hop culture.
