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Legendary rapper Nas has taken on a new venture. The Grammy winning rapper will partner his Mass Appeal brand with director Eli Roth’s The Horror Section to produce movies.
Why Is Nas Producing Horror Movies
The partnership between Roth’s The Horror Section and Nas’ Mass Appeal comes after they discussed their love for horror movies.
“Eli and I shared the same vision from the beginning and partnering with him and The Horror Section feels natural,” Nas said. “I’m excited to take the genre in an exciting new direction, and Ice Cream Man is just the beginning.”
“Nas is one of the most influential storytellers and cultural voices of all time,” Roth said. “We are thrilled to partner with Mass Appeal with its unmatched pulse on culture and what truly resonates.”
What Are Nas And Eli Roth Working On?
Their first project, the Roth directed slasher Ice Cream Man, will release on August 7th, 2026. The film follows an idyllic summer town descending into madness when an ice cream man serves kids tasty treats with horrifying results. Ari Millen (Orphan Black) will play the sinister Ice Cream Man. Benjamin Byron Davis (Red Dead Redemption) and Karen Cliche (Thanksgiving) will have supporting roles.
Reportedly Snoop Dogg is expected to contribute music to the film per Variety. He is set to star in the Roth-produced film Don’t Go in That House, Bitch!
Mass Appeal is coming off their acclaimed Legend Has It series, featuring spotlights on Hip Hop legends like Slick Rick, Mobb Deep, Big L, and De La Soul.
