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Project Pat’s Church’s Chicken Commercial Goes Viral With “Chickahhhn” Campaign

NEW YORK, NY - MARCH 12: (L-R) Project Pat and Juicy J attend Noisey Presents Juicy-J: The Never Sober Tour at Irving Plaza on March 12, 2014 in New York City. (Photo by Johnny Nunez/WireImage)

Memphis rap legend Project Pat is bringing his signature sound to Church’s Texas Chicken with a new commercial campaign centered on an original song and music video titled “Chickahhhn.”

Videos by According2HipHop

The collaboration, which officially launched October 27, 2026, features Project Pat alongside artist Lil’ Lucky, turning a long-running hip-hop cultural connection into an official brand partnership.

The commercial is gaining viral attention, putting the Memphis rapper’s unmistakable delivery at the center of the campaign.

Fans can watch the full-length “Chickahhhn” music video and commercial spot on the official Church’s Texas Chicken YouTube channel.

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