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CULTURE

Pusha T and Pharrell Turn “Grindin’” Into a New Coffee Brand

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US rapper, artist and fashion designer Pharrell Williams acknowledges the audience after presenting creations for the Louis Vuitton Menswear Spring/Summer 2027 collection fashion show as part of the Paris Fashion Week, in Paris, on June 23, 2026. (Photo by SIMON WOHLFAHRT / AFP via Getty Images)

Videos by According2HipHop

Pusha T and Pharrell are expanding their business portfolios with the launch of a new coffee brand called GRINDIN’.

The name is a clear nod to Clipse’s 2002 breakout hit “Grindin’,” which was produced by Pharrell and The Neptunes and became one of the defining records of the era.

The new venture brings the longtime collaborators back together outside of music, turning one of their most recognizable cultural references into a lifestyle brand.

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