Pusha T has reportedly inked a deal with retail giant Adidas that’s worth millions of dollars. TMZ reports the G.O.O.D. Music president and Adidas will once again collaborate on products and content.

Their relationship stretches back to 2014 when Push and the Three Stripes teamed up for the Chalk White EQT. In 2015, they followed up with the King Push x EQT Running Guidance ’93. Annual releases would follow that included the EQT Support Ultra.

Congrats to King Push.

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