Pusha T continues to make an impact on the fast-food industry, as the rapper recently teamed up with Arby’s to pen and record a “Spicy Fish Diss” song aimed at McDonald’s, whom he wrote the iconic “I’m lovin’ it” jingle for nearly two decades ago. According to reports, Pusha’s bars have strengthened Arby’s marketing exposure to the tune of $8 million, per business analyst Darren Rovell.
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“Value to Arby’s through 7 pm ET: $8,203,272 in equivalent advertising exposure, according to @ApexMarketing,” Rovell revealed in a tweet on Tuesday (March 22). Rovell’s tweet caught the Virginia rep’s eye, who responded to the news of his new jingle’s impact on Arby’s bottom line with a few bars from an unreleased song he previewed earlier in the year. “Critics he’s out of his mind, Haters he’s outta his prime… yet, always where the money’s at like lottery signs…’ – Self,” Pusha wrote in response later that night.
