Sean “Diddy” Combs has announced the launch of a new R&B label called Love Records via a deal with Motown Records. According to the announcement, the new label “will be dedicated to R&B music and will release singles and collaborative projects from a collective of world-class artists, producers, and songwriters.” Also according to the announcement, today’s news marks Combs’ official return to music.
An album by Diddy himself will be Love Records’ first project, set to be released this summer.
“Music has always been my first love, Love Records is the next chapter is about getting back to the love and making the best music of my life,” said Combs (pictured above, left). “For the label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”
Motown CEO and chairwoman Ethiopia Habtemariam (above, right) stated, “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; To be a part of his next evolution and album is nothing short of monumental.”
Combs will continue to oversee his long-running Bad Boy Entertainment label.