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Snoop Dogg Joins Def Jam as Executive Consultant

Snoop Dogg has joined Def Jam Recordings as executive creative and strategic consultant, “a new role that will allow him to strategically work across the label’s executive team and artist roster,” according to the announcement. With an immediate focus on A&R and creative development, Snoop Dogg is joining Def Jam as a senior strategic advisor, based in Los Angeles and reporting to Universal Music Group Chairman & CEO Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.

Snoop has done it all, not only has he executive produced the Netflix show “Coach Snoop, GGN: Double G News” and the TNT game show “Joker’s Wild,” he garnered an Emmy nomination as executive producer for the hit VH1 show, “Martha & Snoop’s Potluck Dinner Party.” He also has made multiple investments and endorsements spanning the lifestyle, food/beverage, and cannabis industries, and founded the Snoop Youth Football League in 2005.

Congrats Snoop!

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