The 4/20 Day premiere of How High 2 was a high for MTV. The movie sequel to the stoner classic drew a 0.64 rating in P18-49 and 801,000 total viewers in Live+same day, giving MTV its highest-rated Saturday in six years, according to the network and Nielsen.
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According to Deadline the solid numbers came on the heels of MTV’s seventh consecutive quarter of ratings growth. The movie, which aired at 9 PM ET/PT April 20, outperformed the time period average by 133% and dominated social media throughout the weekend as the No. 1 most social non-sports program.
To capitalize on 420 MTV’s Too High to Watch How High 2 stunt — hosted by cast members DC Young Fly and DeRay Davis — aired throughout the day with games, trivia and sneaks inside a marathon of all three films in the Friday franchise and the original How High movie from 18 years ago that starred Method Man and Redman.
The follow-up to the 2001 pop-culture phenomenon, How High 2 chronicles two young “potrepreneurs” on a magical weed-filled journey to fund their on-demand munchies delivery startup. Lil Yachty (Roger) plays an entrepreneur and stars opposite D.C. Young Fly (Calvin), who plays his best friend.
How High 2 is co-produced by MTV and Universal 1440 Entertainment.
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