Timbaland isn’t feeling today’s music.
In a new interview with The Inner Court, he characterized much of today’s output as uninspired and claimed that recent political and social divisions are at fault. The producer went on to assert that AI stands out as the most authentic and soulful creative tool available.
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“This whole election divided us,” he says. “What I mean by that is it divided the music. The music sounds bland, it sounds boring. We talk about AI, but, that’s the only thing that has a pure soul right now that you could create something and express your true feelings and it comes out beautiful.
He continued: “But I just feel like right now everything is just discombobulated. Which aligns with everything in the world.”
Timbaland Took Role with AI Startup
Timbo has been a strong supporter of AI in today’s music, recognizing the benefits if used in the proper manner. The producer previously admitted to spending hours a day using Suno AI, which generates variations of music using previously written songs. In 2023, he shared an AI-generated track featuring the late rapper, Notorious B.I.G. He later told Business Insider that he’s planning on making an entire posthumous Biggie album using the technology.
Timbo eventually joined the platform as a strategic advisor after what the company claims were “months” of him “being a top user of the platform”.
“When I heard what Suno was doing, I was immediately curious,” said Timbaland. “After witnessing the potential, I knew I had to be a part of it. I’m excited and grateful to Suno for this opportunity.”
