Amid the rollout of his second collaborative album with Ty Dolla Sign, Vultures 2, Ye (also known as Kanye West) and Miami based talent manager and social media music influencer, YesJulz have seemingly parted ways. Multiple outlets reported on Wednesday March 13th, that Ye and his team have relieved YesJulz of her promotional duties moving forward. Ye in a since deleted post on IG confirmed the decision posting “ We have decided to no longer have YesJulz involved in the rollout of Vultures All the activity on her page and with our fans in the few days has been unauthorized”.
YesJulz has been an integral part of Ye’s team for years including the most recent rollout of Vultures, frequently promoting Yeezy gear on social media and being present at Vultures listening experiences.
After reports surfaced that YesJulz’s removal from Team Yeezy stems from sharing unreleased photos of merchandise, leaking info on Spaces (which resulted in a reported 7.7M violation of an NDA) and even taking concepts from fans, YezJulz took to X in a series of posts to share her side of the story.
One post she stated ““Ye is up against the system, Having the discussion with fans in an open forum setting was unconventional, but it allowed for inclusivity & open visibility for an entire fan base to opt in, give feedback, be heard, connect with one another to combine efforts. Which is what I feel is needed. For Ye to stay on top for these next two runs. I was also given specific direction to “rally” the fans, let them each lead their own chapters, activate within their locations- etc. This was MY way of doing so. I am not a conventional woman & this is why I worked at the company I worked at in the first place. I never wanted work done for free. I wanted to help the fans present their work to Ye. So that he could hire them. Instead of stale ass losers who don’t know the slightest thing about culture like Ben Priest & Milo Pedofilist. To build his company for him. Anyone who has ever been in contact with me for as little as 5 minutes knows. The last thing I’d ever need to steal, Is an idea. I’d actually pay to have less as the amount of ideas i have overwhelm me daily. Refer to my February tweets about hiring fans. Listen to the space. It’s very clear who I am and what I stand for.”
See the posts below:
Ye is up against the system
— Yesjulz (@YesJulz) March 14, 2024
Having the discussion with fans
in an open forum setting was unconventional,
but it allowed for inclusivity
& open visibility
for an entire fan base to opt in,
give feedback, be heard, connect with one another to combine efforts
Which is what i… https://t.co/cmUWFBlTQu
YesJulz struck an optimistic tone in one of the last tweets in her explanation stating “we have an opportunity to help one of the most iconic artist of our time” referring to Ye. It seems YesJulz despite the move, is still committed to the mission of Yeezy.
