FASHION
Pharrell Williams and Adidas are switching lanes after the success of the Jellyfish, dropping a brand-new silhouette that leans all the way into the...
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According2HipHop
- News
50 Cent Responds After J. Cole Revals Story of Why He Didn’t Sign Him to G-Unit
50 Cent Donates $500K of Diddy Documentary Earnings to Domestic Violence Victims
Joe Budden Accuses Jay-Z & J.Cole of Having a Performative Relationship
Sada Baby Pleads No Contest in Detroit Drug Possession case
J. Cole Reveals The Reason Why 50 Cent Didn’t Sign Him to G-Unit
- Culture
Pharrell Trades Chunky Jellyfish for Sleek “Flat Earther”
T.I. and Drumma Boy Bring Atlanta Trap’s Origin Story to Life in New Documentary
50 Cent Lands $100M Deal to Launch PH Live Entertainment Hub in NYC
Pastor Troy Celebrates Full-Circle Moment with New Majic ATL Radio Show
Alicia Keys & Swizz Beatz Tap In As EPs For ‘Black Is Beautiful’ Documentary
FASHION
Back in 2018, Adidas saw massive success with the release of the Adidas Yeezy Boost 350 V2 Triple White. The highly sought-after sneaker, created...
FASHION
A rare Air Jordan 11 “Purple Rain” sample has resurfaced, revealing a special pair that was originally created for the legendary musician Prince. The...
FASHION
Pharrell Williams is giving fans and collectors a rare opportunity to own pieces of Hip-Hop luxury history, as the music and fashion icon auctions...
FASHION
Ferg made a bold statement during New York Fashion Week, bringing his artistic vision to life with his “Ferg & Friends” event at the...
FASHION
Vancouver’s legendary interviewer, Nardwuar the Human Serviette, is stepping into the sneaker world with a Nike SB Dunk Low that’s unmistakably his own. Known for interviews that have...
FASHION
Levi’s has released a special capsule collection celebrating the legendary career of Nas — one of Hip-Hop’s most influential and enduring figures. The drop...
FASHION
Young Thug has been announced as the cover star for LOVE Magazine’s highly anticipated “Freedom” issue, a bold statement on artistry, influence, and resilience....
FASHION
Nike is marking a milestone in LeBron James’ legendary career with the unveiling of his 23rd signature sneaker — the Nike LeBron 23. For...
FASHION
Lizzo turned heads with a new photo series, flaunting a sparkly crop top and asymmetrical ruffled miniskirt that showed off her midriff. The set...
FASHION
To mark the one-year anniversary of her Sugar Honey Iced Tea album, Latto has teamed up with iconic fashion brand Apple Bottoms for a...
FASHION
emphis rap star GloRilla celebrated her 26th birthday in bold fashion—literally. The “F.N.F. (Let’s Go)” hitmaker took to social media over the weekend to...
FASHION
For years, Lil Baby made it clear—he was never getting tatted. But that all changed this week when the Atlanta rap star showed off...
FASHION
Fashion and Hip Hop have always gone together, but decades ago, it took on a life of its own as Hip Hop artists decided...
FASHION
Just hours before his appearance at the 2025 Met Gala on Monday (May 5), André 3000 quietly released his first solo EP across DSPs...
