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Gunna is keeping a close eye on the AI revolution in music.
In a new interview with will.i.am for UPROXX, the Atlanta rapper opened up about his cautious-but-curious approach to artificial intelligence and its growing presence in music. “I f–k with it, but I’m not hands-on with it,” Gunna said. “I’m not against it. I’m gonna for sure tap in to it, but I’m taking my time.”
The conversation came as part of a larger sit-down between Gunna—crowned UPROXX’s first-ever Visionary—and will.i.am, who’s been a longtime advocate for emerging tech in music. At one point, the Black Eyed Peas frontman predicted that by 2030, AI musicians will be competing head-to-head with humans on the charts.
Gunna, clearly convinced, didn’t hesitate. “I gotta sign me an AI artist, fast,” he replied. “Get with ’em, you can’t beat ’em.”
It’s not his first brush with AI either. In 2022, Gunna appeared on “Florida Water” with gaming influencer Clix and virtual rapper FN Meka, the controversial AI artist that briefly flirted with mainstream success before being pulled amid backlash over racial stereotypes.
Still, Gunna’s comments echo a growing openness from artists and producers exploring the creative and commercial potential of AI. Timbaland, for one, recently co-founded Stage Zero, an AI-first entertainment company that introduced TaTa—a fully autonomous digital artist and the face of a new genre dubbed Artificial Pop, or A-pop.
Timbaland described AI as a creative reset. “AI is the only thing that has a pure soul right now,” he said. “You could create something and express your true feelings and it comes out beautiful.”
While many remain skeptical of AI’s role in art, artists like Gunna seem more interested in adaptation than resistance. The message is clear: if the future is artificial, he’s already thinking about how to own a piece of it.
