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Five years after its founding, pgLang is broadening its creative footprint with the launch of Project 3—a new initiative aimed at providing businesses with storytelling, strategy, and design services. Positioned as “an at-service company,” Project 3 represents pgLang’s first official move into offering public-facing creative solutions.
The venture debuts with Project 3 Agency, a full-service creative studio offering brand design, creative direction, strategic planning, content production, event execution, and more. The agency is built to support both major corporations and independent creators alike.
The name Project 3 nods to the classic three-act structure of storytelling: beginning, middle, and end. It also formalizes pgLang’s long-running collaboration with Frosty, now officially acquired and integrated into the agency. With a global team of 30, Project 3 Agency is equipped to deliver high-caliber creative work across a range of industries.
This launch signals a new phase for pgLang—evolving from a creatively driven collective into a full-fledged global creative services partner.
Kendrick Lamar & Dave Free's pgLang has launched Project 3, a new venture designed to expand creative resources for businesses
— Kurrco (@Kurrco) July 31, 2025
Project 3 Agency is a full-service agency providing creative direction, content creation, production services, brand design and strategy. It was built… pic.twitter.com/Rr0Yqdcaz8
