N.O.R.E., DJ EFN and the team behind the pioneering hip-hop podcast Drink Champs are entering a bold new chapter.
Videos by According2HipHop
On Tuesday (June 10), the brand announced via Instagram the launch of its very own network, with a mission to amplify emerging voices and deepen its legacy of culturally resonant storytelling.
Co-hosts N.O.R.E. and DJ EFN, the driving forces behind Drink Champs, emphasized their commitment to supporting the next generation of creators. “We’re eager to share all we’ve learned in helping trailblaze in this space,” they said in a statement. “Our goal is to set people up not only for success, but with the tools to forge their own lanes!”
The network debuts with a flagship show titled Roc Solid, hosted by none other than Memphis Bleek—an original member of Jay-Z’s Roc-A-Fella Records family. A fixture in late ‘90s and early 2000s hip-hop, Bleek’s deep roots in the culture promise an authentic and insightful voice for the show.
Several other projects are already in development, signaling a robust slate of content designed to spotlight fresh talent and untold stories. With this expansion, N.O.R.E. and DJ EFN move beyond their wildly successful podcast origins to establish a larger platform dedicated to the preservation and evolution of hip-hop storytelling.
This move marks a significant evolution for the brand, transforming Drink Champs from a podcast into a full-fledged cultural institution—one that not only documents history, but actively shapes its future.
