Videos by According2HipHop
Pharrell Williams is giving fans and collectors a rare opportunity to own pieces of Hip-Hop luxury history, as the music and fashion icon auctions off some of his most prized Jacob & Co. watches and jewelry through his online platform, Joopiter.
The auction, which is currently live and running until early March, features around 30 rare and one-of-a-kind pieces pulled from Pharrell’s personal collection and Jacob & Co.’s archive. These items reflect Pharrell’s decades-long creative partnership with legendary jeweler Jacob Arabo, a collaboration that helped redefine the intersection of Hip-Hop, luxury, and streetwear culture.
Among the standout items are extravagant diamond necklaces, bracelets, and watches, including a Jacob & Co. yellow diamond necklace estimated between $6 million and $8 million, as well as other high-end pieces featuring rare gemstones and intricate craftsmanship. Many of the designs were custom-made specifically for Pharrell and represent defining moments from his influential career.
The auction highlights Pharrell’s lasting impact not only as a producer and artist, but also as a trendsetter who helped bring bold, colorful diamond jewelry into mainstream Hip-Hop culture. His Joopiter platform, launched to connect collectors with culturally significant items, has already generated millions in sales from rare watches, jewelry, and fashion pieces tied to influential figures.
With bidding open for a limited time, the auction marks another major moment in Pharrell’s legacy—giving collectors the chance to own a piece of Hip-Hop royalty while celebrating the artistry behind some of the genre’s most iconic jewelry.
