Videos by According2HipHop
North West ceremoniously debuted her first music project, N0rth4evr, on Friday during a flashy pop-up at Complex’s Los Angeles store. And of course, it was accompanied by a co-sign from Kanye West.
The six-track EP was celebrated with exclusive merch, vinyl, immersive visuals, and a fan-filled event that quickly turned into a major moment. Ye showed up to support, posing for photos, signing merch, and helping send the crowd into a frenzy.
North also met fans and signed items herself, proving she’s already moving like a seasoned artist. The project marks her biggest solo step yet after a string of appearances including Ye and Ty Dolla $ign’sVultures and FKA twigs’s EUSEXUA.
N0rth4evr blends punk, rap, metal riffs, and MySpace-era samples into a chaotic, Gen Z-ready sound — and North reportedly produced every track herself.
With her solo debut now out, North West is gearing up for an even bigger stage this summer when she performs at Lyrical Lemonade Summer Smash. At 12, she’s already building er own path beyond just Ye’s daughter.
