Gucci Mane delivers the refrain “No Diddy” a staggering 119 times in his freshly unleashed track “TakeDat,” accompanied by an official video that notably pays homage to the late Notorious B.I.G.’s iconic “Big Poppa” visuals.
For those unacquainted, the phrase “No Diddy” has surged in popularity amidst a flurry of lawsuits and accusations directed at the founder of Bad Boy Records, particularly stemming from a widely publicized legal battle involving Rodney “Lil Rod” Jones Jr. Diddy faced allegations including sexual assault and “grooming.”
Despite Diddy’s staunch denial of these allegations, dismissing them as baseless claims aimed at securing an unwarranted payout, Gucci Mane seamlessly integrates “No Diddy” into nearly every verse of “TakeDat.” From flaunting his extravagant spending habits to asserting his authority as a CEO without resorting to certain dance moves, Gucci boldly addresses the controversies surrounding Diddy.
Moreover, the “TakeDat” music video, under the direction of Omar the Director, sees Gucci and his crew playfully reenacting a memorable moment from Biggie’s “Big Poppa” video, originally co-directed by Hype Williams and Diddy in 1994.
