Travis Scott Has His Own Cereal At $50 A Box

Travis Scott recently put his Cactus Jack spin on one of America’s most beloved cereals — Reese’s Puffs. General Mills, the creators of the breakfast food, officially unveiled the special edition, Travis-designed cereal boxes on Tuesday (June 25) with the launch of a special ‘Reese’s Puffs’ pop-up store in Paris, France.

Travis attended the launch. While there, he met with fans, signed merch, and showed off his cereal boxes, which feature Cactus Jack visuals — specifically, his action figure holding a spoon alongside a big bowl of Reese’s Puffs and a large Cactus. The box also features a few doodled drawings and lightning bolts.

To fans’ dismay, only an “extremely limited” amount of custom cereal boxes dropped on Travis’ online shop Tuesday afternoon, Billboard reported. And, sadly, the boxes sold out almost immediately. Fans also had the opportunity to buy a “Travis Scott Reese’s Puff’s Bowl” and “Travis Scott Reeses’s Puffs Spoon,” which were also designed by the 28-year-old rapper. However, those items also sold out.

According to Highsnobiety, those lucky enough to have ordered a Travis-designed cereal box will get their cereal box enclosed in an acrylic box for protection.

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