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Blacc Sam has confirmed exciting expansion plans for The Marathon Burger, announcing that the beloved Los Angeles-born burger concept is officially headed to Times Square in New York City.
The move marks a major milestone for the brand’s growth, bringing the smash-style burgers and community-driven ethos of The Marathon to one of the world’s busiest and most iconic locations. According to Sam, the Times Square site has already been secured and is undergoing renovations ahead of its grand opening.
The Marathon Burger originally launched in Los Angeles and quickly became a staple for locals and visitors alike, known not just for its flavorful menu but also for its connection to the legacy of the late rapper Nipsey Hussle. Sam’s announcement signals a continuation of that vision — one that blends food, culture, and entrepreneurship while honoring Hussle’s influence.
Bringing The Marathon Burger to New York’s Times Square isn’t just a business expansion — it’s a symbolic step that places the brand at the intersection of global attention and hip-hop culture, introducing the concept to millions of potential new fans.
Blacc Sam announces The Marathon Burger Is Coming to Times Square, New York pic.twitter.com/jNYMYnsPmV
— SBRBN LOS ANGELES (@Sbrbnla) February 26, 2026
