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J. Cole is trying to keep the spirit of Hip Hop writing alive. On Wednesday (July 8th), he announced a new initiative to celebrate the art form he loves.
What Did J. Cole Do?
The North Carolina rapper released a new magazine, The Fall Off, which accompanies his latest album of the same name. The magazine reportedly features 60+ creatives from writing, photography, illustration, design, and artistry to create the finished magazine.
The issue includes interviews with JAY-Z, Lauryn Hill, RZA, Glorilla, J.I.D, Yachty, Cash Cobain, and many more talking about Hip Hop.
In a press release, Editor-In-Chief, Bonsu Thompson, discussed his excitement over the project.
“”Like all essential creative by and for a culture, this collector’s edition arrives when most needed by its audience,” Thompson said. “Hip-Hop journalism has somehow expanded, diversified, atrophied and become amorphous all at once. So my aim was to deploy storytelling and the humanization of starpower to educate the world on how Godly the craftsmen and innovation behind Hip-Hop commerce were, are and will forever be. No wifi needed.”
It’s unclear if the project will continue forward, or serve as a one off. You can buy the magazine for $40 at thefalloff.com.
J. Cole is dropping a 144-page magazine to accompany ‘The Fall-Off’ 📖
— Kurrco (@Kurrco) July 8, 2026
"The Fall-Off is a 144-page editorial publication exploring hip-hop as a living culture, one shaped by the artists, ideas, and moments that continue to redefine it. Through original essays, conversations,… pic.twitter.com/XUwmiCF5C9
What Else Has Cole Done During This Rollout?
Interesting enough, J. Cole has either taken it back to basics, or gone on side quests. His Honda Civic listening sessions, which saw the famous rapper playing his album for fans while riding in the modest compact car, went instantly viral.
He spent some time playing in the Chinese Basketball Association. J. Cole also hopped on several podcasts, including with Cam’ron, to speak about his mindset and the album.
