Lil Yachty has become the face of a campaign celebrating the 90th anniversary of Mickey Mouse.
In partnership with Disney and Beats by Dre, the 21-year-old rapper is helping promote the Mickey Mouse Anniversary Edition Beats Solo3 Wireless headphones. Marketing-wise, the collaboration is exploring where a career or legacy first began, playing off the famous Walt Disney quote, “It was all started by a mouse.”
During a quick 15-second clip, Lil Yachty can be seen with the Mickey Mouse headphones and reflecting briefly on his come-up.
“It was all started by a wake-up call,, I made a bad decision and I didn’t want to be that type of person that just threw his life away. Literally the next day, I changed my whole life around. I packed up all my stuff and went home and got started on my dreams.”
In addition to appearing in a campaign video as one of the faces of the collaboration, Lil Yachty also discussed what being included in this anniversary celebration means to him.
“Music and Disney go hand in hand, now they just have the perfect headphones to be an outlet and represent them, I am honored to be chosen for this collaboration; I grew up watching Disney and using Beats headphones. Now I get to represent them both it’s unreal.”
The headphones will land in stores on November 11.
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